OF PENNSYLVANIA, Ph.D. in Higher Education Administration, August 1993. Dissertation title: Financial Frontier: The American University and its Banking Function

Dissertation Advisor: Dr. Robert Zemsky

See dissertation abstract...

This study explores the issues surrounding student price sensitivity and ways for colleges and universities to develop additional funds and different methods for price discounting. Higher education needs to find strategies to bridge the long term necessity of improving efficiency and productivity, and the short term reality of reduced revenues in the face of spiraling costs. First, issues of college price and cost are discussed. Various innovative financing methods, like tuition prepayment plans and alternative forms of financial aid, are discussed. Banking functions are proposed as ways for colleges and universities to maximize available revenues. A model of student price sensitivity is developed, then tested with data from three institutions of different types. The functions and structure of banking institutions in the United States are then reviewed, and a model of the Academic Bank is developed. Finally, one of the three institutions examined earlier is used as a case study in applying the Academic Bank to a real institutional context.

This study is intended as a practical guide to students and practitioners. Its models and techniques can be used to assess any college or university’s approach to student financing, and the level of price sensitivity exhibited by its student population (current and prospective).

GRADUATE SCHOOL OF EDUCATION, University of Pennsylvania, Master of Science in Education, August 1987.

THE WHARTON SCHOOL, University of Pennsylvania, Bachelor of Science in Economics, May 1983.